Key Ratio (formerly Valuation)

Key Ratio

A stock’s key ratios provide valuable insights into various financial aspects of the company. They are derived from the financial statements and help investors evaluate the company’s financial health, performance, and overall investment potential.

Assessing Key Ratios may vary by the type of trader one is:  Growth Investors differ from Swing Traders who differ from Position Traders.   The platform offers different views using Key Ratios for such scenarios.

Key Ratios allow you to not only view the company’s financial health but also view them in relation to others in the same industry, comparing ‘apples to apples’.   Having this information allows you to better evaluate potential opportunities. 

Deciphering the graphics

The illustrations show how to read the information provided as well as provide context on how the particular stock is performing to the Industry as well as the S&P.

Note:  Depending on the Industry and/or S&P values, their tab(s) may not appear on the bar graph. 

Select the view that matches your style of trading.

Just like trading, there is no ‘one-size-fits-all’.   Those focusing on longer-term trades would not be interested in the same criteria as those who prefer shorter-term positions.

Clickable Key Ratio Value

View other industry stocks’ ranking by clicking on the numeric value as shown.

What does “N/A” or “–” indicate?

If a number does not appear in the Ratio criteria, you will see either a “N/A” or “

N/A indicates the datapoint is applicable, but the value not currently available

— indicates the data point does not apply, such as Inventory Ratios with Banks

Fundamentals Tab


Fundamentals provide valuable insights into the financial health and performance of a company. They offer a comprehensive analysis of the company’s operations, profitability, growth potential, and overall stability.

Fundamentals are comprised of Earnings, Dividends, Price Projections, Profitability, Growth, and Cash Flow.

Profitability, Growth, and Cash Flow offer even more detail.  Either click the button in that section:

OR click the appropriate category at the top of the window:

Earnings data provide insight into a company’s financial health and performance.

Past earnings reports offer insight into the company’s historical growth, profitability, and stability. Positive earnings trends may indicate a well-performing company. Negative or declining earnings could be cause for concern.


Earnings projections provide forecasts of a company’s future earnings to gauge Market sentiment and investor expectations. Projections are compiled by financial analysts using factors such as industry trends, company guidance, and economic conditions.  Surpassing or falling short of projections can greatly impact stock price.

Some benefits to both the company and shareholders include:
Income Generation
Shareholder Loyalty
Return on Investment
Dividend Reinvestment
Signal of Financial Health
Possible Tax Advantages
Disciplined Capital Allocation


The decision to pay dividends is up to the company’s management and board of directors, who weigh various factors, including the company’s financial position, growth prospects, and other capital allocation priorities. Dividend payouts are not guaranteed and may fluctuate or be suspended based on the company’s circumstances and strategic considerations.

Price Projection

Discount Rate

Determining the appropriate discount rate for a stock is a subjective process and depends on various factors.

Here is an example:

  1. Risk-Free Rate: Start by considering the risk-free rate, (the theoretical rate of return on a risk-free investment such as government bonds). This serves as a baseline for the discount rate.  An online search can locate this information for you.
  2. Risk Premium: Assess the risk associated with the specific stock you are evaluating. Stocks are inherently riskier than risk-free investments, so you need to add a risk premium to the risk-free rate. The risk premium accounts for the additional return expected by investors for taking on the extra risk. The risk premium can vary depending on factors such as industry, company-specific risks, economic conditions, and market volatility.
  3. Beta:  This measures its sensitivity to market movements.
    Beta of 1 =  the stock moves in line with the overall market
    Beta > 1 =  the stock has higher volatility and would warrant a higher discount rate to reflect the increased risk.
  4. Company-Specific Factors:  Are there unique company factors (financial health, competitive position, growth prospects, management quality, etc) that could positively or negatively influence the discount rate?
  5. Sensitivity Analysis:  Changing the discount allows you to assess the impact of the stock’s valuation.   Some sectors are subject to more volatility than others: the Energy and Material Sectors tend to be more volatile than Consumer Staples or Utility Sectors.

The discount rate is subjective. Different investors might have different views on what the appropriate discount rate is for a given stock, based on their own risk tolerance, the specific risks associated with the company, and their expectations for future market conditions.


Revenue: Money generated from sales of goods or services. It is income earned prior to deducting expenses or costs

Cost of Revenue: Expenses directly related to production, manufacturing, or acquisition of products/services sold.  Typical examples include raw materials, labor, overhead, etc.

Operating Expenses: Day-to-day, necessary operating expenses not directly related to the production/acquisition of goods/services.  Examples: Wages, utilities, depreciation, advertising, etc.

Other Expenses: Depending on the nature of the business can include: Taxes, Interest, Non-operating losses, Restructuring, Non-recurring, etc.

Revenue Growth Rate: Percentage change (+/-) in a company’s sales/revenue over a period of time:
Revenue CurrentRevenue Previous/Revenue Previous x 100

Net Profit Growth Rate: Percentage change (+/-) in a company’s net profit over a specific period of time:
Net Profit CurrentNet Profit Previous/Net Profit Previous x 100

Profit Margin: Percentage of revenue a company retains after deducting all expenses.
A higher profit margin indicates a company is generating more profit relative to its revenue. A lower percentage suggests higher expenses in proportion to revenue.


Asset:  These can vary by industry/company.  Common examples that contribute to a company’s growth are Financial, Intellectual Property, Human Capital, Physical Assets, Technology/Info Systems, Customer Base, Brand Equity, Partnerships, and Networks.

Debt/Equity Ratio:  Total Debt divided by Total Equity.  Interpretation varies by industry and a company’s specific circumstances:  a high ratio can indicate higher financial risk OR effective management of debt through cash flow.  A low ratio can indicate a conservative financial position OR under-utilization of debt and missed opportunities for growth.

Non-Current Assets: Resources not intended to be converted into cash or used up within a year.

Assets: Anything of value that has the potential to generate future economic benefits.

Liabilities: Obligation or debt a company owes to external parties that must be fulfilled in the near future.

Long-term Liabilities: Obligation or debt a company owes but has more than a year to repay.

Equity: The portion of a company’s value belonging to its owners or shareholders after all debts and obligations have been settled

Operating Cash Flow:  Represents the cash inflow/outflow directly related to day-to-day activities including sales of goods and services, paying operating expenses, and collection of receivables.

Free Cash Flow:  Cash flow available for discretionary use after accounting for operating expenses, capital expenditures, and changes in working capital. Positive values offer opportunities, negative values may indicate financial challenges.

Cash Flow

Cash Margin %: Percentage of cash generated from a company’s sales revenue after deducting its cash operating expenses.  It measures the profitability and efficiency of a company’s operations to generate cash.

Cash Indicator: The industry percentile ranking of a company’s ability to generate cash from its operations.

Platform Features Release: October 2022

Announcing the latest Release of feature and functionality enhancements to the trading platform.   These features and enhancements help keep users informed with activity on their trades.  Functionality has been added to review a Watchlist in the Research tab, while being able to see at a glance which symbols have a price increase or decrease.

Notifications – Receive emails on upcoming Earnings, Dividends or Expiring Positions

Watchlist Research Functionality –  Access and view your Watch Lists in the Research Tab via a drop-down box

Price Action Arrows on Symbols in Research Tab – Instantly see latest price action while on the Research Tab

Trade Position Notifications – Premium Feature

Want to receive weekly emails of Expiring Positions, Upcoming Earnings and/or Dividends on existing trades you have in your accounts?

This Premium Feature allows you to do just that in a 2-part process:

First: Click on the the Envelope Icon at the top of the platform screen:

Go to “Notification Settings.”
Provide your email address(es).
Select Notifications you want to receive.
 Click “Save”.

Next: On your Portfolio Accounts, go to the Account Summary Page and Toggle the switch to the On position.

Repeat this process for each Account you want emailed Notifications.

Expiration Notifications will be emailed 2 days in advance.

Each Monday, prior to Market Open, an email will be sent where there’s an Earnings or Dividend for any of the positions in the account(s) you have activated.

The Notification Center will list what has been emailed to you for each account you have activated.

The Account Name and associated Color Tag will be displayed on each Notification and allows for quick identification.

Each Monday, prior to Market Open, an email will be sent where there’s Earnings or Dividend for any of the positions in the account(s) you have activated.

The Notification Center will list what has been emailed to you for each account you have activated.

The Account Name and associated Color Tag will be displayed on each Notification and allows for quick identification.

Research Watchlist Functionality

Users are able to access all Watchlists from the Research Tab.
Click the to access the dropdown list as shown in the graphic.
Lists with more than 20 symbols will have a scroll bar allowing for easier research of larger lists.

All other functionality remains the same: Symbols can be moved to other lists, have alerts set, deleted, add Journal notes

When a symbol is entered in the Symbol Search Box on the Research Tab, the symbol will automatically be displayed on the default “Recents” list.

In addition, when a symbol or group of symbols is sent to Research from anywhere else on the platform, it will appear on a list under the default “Recents” list.

Examples of when the “Recents” list will be displayed:

  • Sending a symbol/symbols from a list on a Watch Tab.
  • Selecting a group of symbols from a Scan or Screener list.
  • Clicking on the Technical Icon from any symbol when not in the Research Tab. will be displayed under “Recents”.

The functionality of adding a note, an alert or sending a symbol to a specific list remains the same.

Green and Red Arrows have been added to each symbol tab when in Research.

This applies to any selected Watchlist or the default “Recents” list.

Each time one symbol is clicked, the entire list will update the latest price update.

Change Log

  • Upper Indicator responsiveness corrected
  • Profitability info loads correctly on Fundamental Tab
  • Completed Bear Put description on Strategy Template
  • Corrected display data on Fundamental Tab

Platform Features Release: New Option Chain Functionality/Appearance, Responsive P/L Graph

Features Release Notes:
New Option Chain Functionality/Appearance, Responsive P/L Graph

Announcing the latest features/functions updates, additions or edits to the trading platform:

Option Chain Functionality/Display has been revamped to allow users to control which information to view and increase responsiveness.  Symbols, such as SPY and SPX, will load noticeably faster.  An incorporated Dashboard provides a snapshot of current activity allowing users to make more informed decisions.
Responsive P/L Graph adjusts when the slide bar between Bid and Mid price is adjusted.   This is especially helpful when the spread is considerable.

Option Chain Display/Functionality

Select Expiration Cycles

The redesigned Option Chain allows users control of what Expirations to view instead of the platform defaulting to a cycle approximately 30 days out.

Click on the Options Tab from Research.
A window with available Expirations will appear along with a Dashboard with pertinent information (Volume, IV, OI, Earnings Date, etc) for more informed decision-making.

As a bonus, this structure allows data to load faster – especially helpful for those symbols with large option chains.

Responsive P/L Graph

The P/L graph on the Options Tab is responsive to adjustments made to the trade set up for the entry Net Debit/Net Credit.

Note, the smaller the spread between the Bid/Ask, the smaller the graph adjustment will be.

The example illustrates a large spread to better illustrate this feature update.

Change Log

  • Price representation on chart X/Y axis corrected
  • Journal Notes enhancement
  • Saved screeners adjustment
  • Active Watchlist access corrected
  • Close from Backtest saves Symbol
  • Clarified wording on Warning Message
  • Mobile version of Saved and System Screener
  • Mobile app – rolling trade adjustments
  • P/L ‘Go Big’ data correction
  • Account Summary page enhancement
  • Large number displays on HeatMap

Platform Features Release: Smart Trade Ticket, Global Chart Settings, Updated Fundamental Tab, Order/Trade Chart Display

Features Release Notes:
Smart Trade Ticket, Global Chart Settings, Updated Fundamental Tab, Order/Trade Chart Display

Announcing the latest features/functions updates, additions or edits to the trading platform:

The Smart Trade Ticket is easier to use and allows for future capability depending on what brokerages offer.  One Example if this would be Conditional Orders.
Global Chart Settings have always housed where to control candlestick/volume bar colors as well as Tooltip displays.  Now, clicking on the gear allows you the ability to display Annotations, Positions/Orders and Events.
The Fundamental Tab under Research has an improved, easier to read display with additional features for a clearer snapshot of a stock’s past and forecasted performance.
You’ll be able to differentiate a Conditional Order from a Staged Order as well as a Yet-To-Be-Executed-Order with the enhanced Order/Trade Display.

Smart Trade Ticket

Smart Trade Ticket

The redesigned Trade Ticket has defined sections for Stock/ETF trades and Option Trades. The Stock Ticket is divided into Open and Exit sections for easier use.

The Close Ticket provides a summary of any Profit/Loss on the trade.    Brokerages determine available Order Types, which may include the following to open a trade:

Note:   Closing Order Types may also include Trailing $ and Trailing %.

If there is an existing position on a Symbol when a new order is created, the Smart Ticket system will identify if there is an existing Non-Stock/Multi-leg Position  or an existing Stock position.

If Non-Stock/Multi-leg position, clicking “Close” will navigate the user to the Option Trade Ticket.  Clicking “Ok” will lead the user to the Stock/ETF Ticket.

If there is an existing Stock position, a summary of the existing will display along with the ability to Close or Add to the existing position.

Global Chart Settings

Global Chart Settings

Manage common chart settings from one location by clicking on the left-most Gear icon on the Chart Header which is located under the saved chart periodicities.

In addition to setting your Bullish/Bearish candlestick and corresponding Volume bar colors and control of whether you want Tooltips to display on the chart, you can view/hide:

All Chart Settings
Events (Dividends/Earnings)

Simply click the ‘eye’ icon to display/hide your selection. Once finished with your Global Settings, click “Update,” then “Close.” To reset to default settings, click “Reset.”

Improved Fundamental Display

Fundamental Data has a new look

The area charts under the Research>Fundamental tab have been replaced with bar charts for easier understanding.

A Tooltip appears when you hover your cursor over the bar charts providing information for that data point.

Estimated Earnings is now in the same window as Historic Earnings for clearer comparison as both sets of data now have the same orientation

The Earnings display has been enhanced to illustrate past and projected data in the same window to match the orientation for a more accurate ‘apples to apples’ comparison.

Click on any of the legend icons to toggle the data displayed.

The Analysts’ Target Window displays the current stock price as a horizontal line for reference.

Custom Page Enhancements

The widgets with that number will automatically populate accordingly.

To change displaying one symbol to another using a Watchlist, simply click on the Action Icon of new Symbol and select the number of the current Symbol you want to replace.

A refresh icon has been added to the Header to make it easy to update the Custom Page display after rearranging widgets.

We’ve increased the number of symbols that can be tagged from 6 to 12.  

Using the Watchlist displayed on the left side of the screen, click the Action Icon (triangle) to left of Stock Symbol you want to display and assign a number, 1 to 12.

Delete Notice added to Research Tab

A Warning Notice now displays when ‘x’ is clicked on the Research Tab requiring confirmation prior to removing the list of symbols from the tab.

Change Log

  • Heat Map filter setting/saving improved
  • Interval call split adjustments
  • Greek Summary displays on Positions tab
  • ETF list on Home Page issue resolved
  • Strike Arrow functionality restored on Option Chain
  • Sorting Scan after scrolling behavior corrected
  • Eliminated stacking Indicators on charts
  • Alert list is scrollable

The Order Ticket - Stock/ETF

The Order Ticket is designed for ease of use and flexibility.
Selecting “Stock/ETF” or “Options” will display the appropriate ticket.

Brokerages determine what Order Types and Duration selections are available.

All or None allows you to dictate whether to accept partial fill of an order or not.  Toggle to turn this on/off.

The Order Summary appears below Order details as an additional security step to ensure your order is correct.

Click “Stage” for later review, “Review” to continue the Order process orClear” to start over.

Note:  If you start an Order in one account, then switch accounts, you’ll review the following notice:

Order Types are in a drop-down box and the types offered often vary from one brokerage to the next.

‘Duration’ – How long the order is good for:  Day (current trading day) or GTC (Good til Cancelled) 

‘Condition’ – Must be met for the order to be filled/executed:  “None” (no conditions) or “All or None” (all of the order must be filled, or none at all).

After completing the order ticket, click ‘review’, then ‘submit’.

Platform Features Release: Additional Alert Functionality, Watch List Alerts, Info Button, Trade from Charts

Features Release Notes:
Additional Alert Capability,  Set Watchlist Alerts, Alert Management Info Button, New Trade Button on Charts

Announcing:  Expanded Alert Capabilities,  Watchlist Alerts  Information Button, Trade Function from Charts

We’ve increased Alert capabilities to give users more ability to identify trade entry, exit and management opportunities.  An Info button (i) is added to on the Alert Management Page to assist/guide users on the criteria offered.

Set Alerts by Watchlist as well as individual symbol.

Trade functionality is available from the Charts, streamlining the process when you have an existing trade or staged trade.  Where there are more than one position on the same symbol, you’ll be given the option of what action to take.

Increased Alert Functionality

Set Alerts by Watchlist

You are able to set Alerts on your Personal Watchlists .  There are 2 ways to do this:

1.   On the Watch Tab using the Alert Icon in the Icon bar
2.   The Alert Management Page, click “Watchlist”, then select from the drop-down which will automatically populate available lists to choose from.

Criteria available for single stock/etf symbols are available to set for an entire watchlist, include Real Time,  up to 6 month activation and the ability to add Notes.

Clicking the “Detail” button will display the symbols contained in the selected Watchlist

With the exception of Last Price, all  Methods are available for both individual alerts as well as Watchlist Alerts. 

Simple Moving Average
Exponential Moving Average
Bollinger Bands
Keltner Channels
6 Month Hi/Low
52 Week Hi/Low

As you see, SMA & EMA offer numerous time periods.   The shorter the time period, the more alerts you will receive – especially when set on Watchlists.

Note:  The Active Alert box on the left side of the Alert Management page will have ‘wl‘ indicated when the alert is on a Watchlist.

A Reminder on Alerts:

Alerts are RealTime if you have Streaming Quotes on the platform – OR – have a linked brokerage account that provides RealTime quotes to the platformAND – have logged into that account in the last 30 days.

Alerts on OTC stocks will be delayed

Make sure to enable “Push Notifications” on your computer as well as mobile devices (if you have the app downloaded). You do not have to be logged into the platform to receive alerts as long as you have these notices activated.

Information Button – Alert Management Page

An Information Button has been added to the Alert Management page.

Located next to the Method drop-down, (i) clicking on this button will display in-depth information on criteria available to set your alerts.

Trade from Charts (Live, Virtual, Manual or Staged Orders)

Submitting existing trades or staged orders is streamlined.

In the example chart above, there are two staged orders and a Live Trade.

Clicking “Trade“,  located above the stock chart , will display a menu of an existing trade(s) in the activated trade account.

Staged Orders, on the same symbol, will display regardless of the trade account activated.

Staged orders will be shown in bold/black.

Active trades, whether Live, Virtual or Manual will be shown lighter/blue.  

To the right is what displays after clicking “Trade”:
     1.  Open (Enter) the Bull Call Position
     2.  Open (Enter) the Straddle Position
    3.  Close the existing Active Trade (Manual, Virtual or Live)

The next action will take you to the Order Ticket to continue the trade process, as usual.

Change Log

  • Ability to save Backtested trades after Market hours restored
  • Dividend display corrected
  • Adjusted links in BZ news
  • Mobile App – scrolling issue resolved in Scans

Premium Features Release: Custom Home Page & Alert Functionality

Features Release Notes:
Custom Home Page,  Alert Capability

Announcing:  New Powerful Premium Features Added to the Trade Tool Trading Platform

Two new features, exclusive to the premium desktop version of the trading platform have been designed and implemented to help you make better trading decisions and have more control in managing existing trades.

Custom is located in the redesigned former Market Tab and gives you control of features you want to see in one customizable location.

Alerts gives you more control of your trading by setting up notifications set by your criteria.

Both features allow for expansion on future releases

Custom Home Page

You now have a Custom Home page!

Located in the “Home” Tab (formerly Market), this is a flexible feature which allows for a convenient way to research trades or find opportunities – in one place – all defined by you.

Start by adding Widgets:   Chart, Quote and News pertaining to the stock, and even Market News   The platform system will automatically adjust according to the available space on your desktop/laptop.

Each symbol can have multiple Chart set-ups – each with their own time period, chart type and indicators.

Want to rearrange the widgetsCustom allows you to do so.
Want to keep the settings, but change the selected stocks quickly?  That’s covered too.

Alert Functionality

Alert capability gives you more control of managing existing trades or being notified of possible trade opportunities.  Set by Last Price, $ or % Change, % Offset or Volume.

Receive triggered alerts on your computer and/or mobile device (with the mobile app).

Alert Management, located in Research, allows for easy modifying or removing active alerts from your current list.

Increase your profitability while minimizing risk on existing trades with this powerful feature!

Alerts are easily set up from the Research Dashboard.  

Click on the bell icon, located in the Quote Box,
Complete each field
Click “Save”


Quotes are RealTime if you have Streaming Quotes on the platform – OR – have a linked brokerage account that provides RealTime quotes to the platform – AND – have logged into that account in the last 30 days.

Change Log

  • Researching Staged Orders resolved
  • Adjustments/Building trades in Order Ticket issues corrected
  • Deleting Snapshot trade in chain corrected
  • Research/Dashboard/EPS data aligned
  • Scroll bar improvement on PCs in Journal, Watch Lists
  • Corrected “Position/Order Display” on Charts
  • “Existing Positions” label displays on Charts
  • Earnings display corrected when adding 10,30,60,90 periods
  • TDA – History data updated
  • TDA  – Login resolved for Android mobile & Google Pixel

Order Staging (Premium Desktop Feature)

This feature allows the user to save Potential Trades for further consideration to decide the best ones to submit.

Staging is also useful when the Market is closed – to be reviewed when the Market is open to determine if it’s still a high-probability trade.

With one click, you can send to the Research Tab,  Move to an Order Ticket or Delete and move on to the next staged order.

When Trade Sharing is enabled,  Trades made in accounts you are following will be displayed in your Order Staging Tab.   The Source will indicate the Account Name.  Status of “Used” will display for those trades you submit on one of your accounts.
Expired Staged Orders will automatically be removed.